World Sight Day: A See Change
Stephan B. Tanda, Managing Board Member of DSM, wrote a blog for World Sight Day, which was celebrated on October 13, 2011.
World Sight Day aims to raise awareness for avoidable blindness, and Mr. Tanda highlights vitamin A deficiency (VAD), one of the most common reasons for preventable blindness. VAD leaves 350,000 children blind annually and is the leading cause of preventable childhood blindness.
"The issue is not simply humanitarian, it is economic as well. Addressing the issue is relatively easy and was named the most cost effective intervention designed to address the world's most pressing issues according to the Copenhagen Consensus in 2008. A mere $60 million investment can reap an enormous $1 billion in increased productivity and lower healthcare costs. For countries, communities and families that are struggling to emerge from the cycle of poverty; this is a great start on the road to a better life."
He mentions Helen Keller International as one organization that is working to eliminate vitamin A deficiency and encourages readers to "support international efforts to solve a problem that has devastating consequences, yet is easy to address."