Food Fortification Takes Major Step Forward In Senegal
Dakar, Senegal – The National Alliance for Food Fortification (French acronym COSFAM) organized a event to launch a nation-wide social marketing campaign in Senegal to promote the consumption of cooking oil fortified with vitamin A and wheat flour fortified with iron/folic acid. The goal of the campaign is to reduce micronutrient deficiencies in Senegal; vitamin A is critical for preventing childhood blindness and protecting the immune system, while iron helps prevent anemia, and folic acid can prevent neural tube birth defects.
This event marked a major step forward for food fortification in Senegal and was a triumph for the public-private partnership that was created to benefit public health. Helen Keller International (HKI) played a catalytic role in mobilizing partners, such as UNICEF and Micronutrient Initiative, leveraging funding from USAID, Global Alliance for Improved Nutrition (GAIN), and the Michael and Susan Dell Foundation; and advocating with private industries as well as the government ministries and agencies needed to bring food fortification into fruition.