L'OCCITANE and Helen Keller International Partner to Bring Education Into Focus™
New York, NY – L’Occitane launches A Season of Giving Holiday Card Collection, which will be sold in November and December 2010 at all L’Occitane boutiques. 100% of the proceeds from these 5-pack cards, sold for $5 per set, will support Helen Keller International’s ChildSight® program in 2011. Each holiday card has been lovingly designed by a middle-school student at a partnering school of ChildSight® and features “Happy Holidays” in Braille. The designs represent each child’s most beloved holiday dreams and traditions.
Proceeds from the A Season Giving Holiday Card Collection are in addition to a grant from the L’Occitane Foundation, the charitable arm of L’Occitane en Provence, which supports all seven of Helen Keller International’s (HKI) ChildSight® program locations (New York, Connecticut, New Jersey, Texas, New Mexico, California and Ohio). With L’Occitane’s support, HKI is providing free vision screenings to approximately 1,700 underprivileged students and, if needed, prescription eyeglasses and referrals to partnering ophthalmologists for full eye examinations. It is hoped that the holiday card project will raise funds to sponsor another 2,800 children!